A majority of these 24 products (maybe even 80 per cent) are pushed harder than the rest. They take advantage of savers' behavioural biases, which are: wanting safety; a difficulty in dealing with volatility; the inability to invest for the long term, or to calculate inflation-adjusted compounded returns. It is profitable for the companies to sell these products.
http://www.business-standard.com/article/opinion/debashis-basu-stock-market-riches-for-the-poor-115030800745_1.html
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