Friday 6 May 2016

CLASSROOM SESSION- PC#1 - 7TH MAY

51. A paragraph is given below from which the last sentence has been deleted. From the given options,
choose the one that completes the paragraph in the most appropriate way.
It's also what Vindi Banga employed when trying to figure out how to sell Unilever products to rural
Indian women. Instead of spending on advertising, the company established the women as smallbusiness
operators, providing loans to buy Unilever products and resell them in their communities.
The women got jobs, and Unilever got a new distribution channel, notes Banga. "These ladies
became brand ambassadors, brand teachers and brand distributors — all in one."
_____________________________
(a) Rural markets have come up in a big way in the past few years.
(b) It is astonishing that the potential of rural markets was discovered so late.
(c) In emerging markets, companies work very hard to get the value equation right.
(d) It is not surprising that Indian executives tend to pay particular attention to the rural consumer.


52. A paragraph is given below from which the last sentence has been deleted. From the given options,
choose the one that completes the paragraph in the most appropriate way.
Churchill and Gandhi, Hitler and Stalin—all had precise images, good or evil, and their deaths were
cause for sorrow or celebration. With Mao Tse-tung, it is another story. In his lifetime, he was
transformed in the public mind from archenemy to a more ambiguous figure that inspired neither
hatred nor love, but uneasy admiration. He embraced too many opposites to be more than partially
comprehended: visionary and tyrant, molder of men's souls and master of men's lives, the abstract
theoretician ruthlessly presiding over the liquidation of his opponents, the roly-poly uncle of his
country dunking in the Yangtze. But Americans had learned to be comfortable with Mao. So long as
he lived, China would not be especially friendly; neither would it be overly hostile.
__________________________________________
(a) In his lifetime, he was transformed in the public mind.
(b) Now there is apprehension about which way the country may tilt.
(c) Mao's death was like the toppling of a giant.
(d) Great foreign leaders have always evoked strong emotions among Americans.


53. A paragraph is given below from which the last sentence has been deleted. From the given options,
choose the one that completes the paragraph in the most appropriate way.
In the early 1940s, Venu Chitale, a Maharashtrian in Britain, used to broadcast radio shows on
Indian cooking for BBC's home service. Around then, writer Mulk Raj Anand too had brought out a
collection of Indian recipes in the UK. Curry may be a craze among the British today, but few know
about its history in Britain. Indian independence created a sort of collective amnesia about the
history that India and Britain shared. _______________________________
(a) The history of Indians in Britain is better known and remembered post-1950.
(b) This shared history of the two countries can be compared to a long-term relationship.
(c) 'Making Britain: South Asian Visions of Home and Abroad' is a project funded by the UK Arts
and Humanities Research Council.
(d) Beyond the Frame: India British Connections is an archiving project that documents the long
history of Indian presence in Britain.

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