PC 1
The youth in todays India are actually a silver spoon generation. Not
only have they been born to a time thats relatively more affluent and
buoyant, they are also making the maximum of what they have in careers
or in relationships. This generation has no baggage of yesterday and
has no gaping need-gaps as of today. Such a state of its consumer is a
nightmare for classical marketing which is designed over the years to
identify large need-gaps in its consumers and find ways of fulfilling
them._____.
OPTIONS
1)A brand for this audience has to make them feel liberated and empowered.
2)A brand for this audience has to be built on a model of the need gap approach.
3)A brand for this audience has to legitimize their way of life.
4)A brand for this audience cannot be built on the traditional models
of youth marketing.
5)A brand for this audience cannot be built by being one with them.
http://articles.economictimes.indiatimes.com/2009-06-03/news/27639625_1_youth-cult-brands-age-band
The youth in today's India are actually a 'silver spoon' generation .
Not only have they been born to a time that's relatively more affluent
and buoyant, they are also making the maximum of what they have in
careers or in relationships . This generation has no baggage of
yesterday and has no gaping need gaps as of today. Such a state of its
consumer is a nightmare for classical marketing which is designed over
the years to identify large need gaps in its consumers and find ways
of fulfilling them.
The youth is not looking at brands to make them feel liberated or
empowered as classical youth marketing is very adept at doing. But
this generation is seeking a certain legitimisation. The rules that
they have written in their pursuit of the new game need a subtle
endorsement . The need for this generation is for brands to legitimise
their way of life, not from a pedestal, but by being one with them.
The desire really is for a relationship that's born not out of
hierarchy but empathy.
PC 2
Although northeast India is considered an international biodiversity
hot spot, political and civil unrest have had an adverse impact on its
rich flora and fauna. Many species that are in the danger of being
lost have barely even been listed, leave alone studied. For all these
years, inaccessibility kept development-induced destruction at bay
from the Northeast, while the rest of the country thumped on the
industrial bandwagon. While one set of people in the Northeast have
started clamouring for factories, mines, damns, roads and chemical
complexes, another points out that the region's Nature capital is
going to be the true measure of the wealth of the people. Of course,
at present, the wrong side is winning, with natural resources being
eyed by both the governments and industrial giants.
_____________________
a. The region has been cut off from the ravages of pollution for all
these years.
b. History might prove that the benign neglect of the Northeast was
preferable to the unbridled assualt that is unfolding.
c. The value and worth of 'nature economics' is yet to be realised.
d. Predictably, the forest cover is disappearing.
OA - B
PC 3
With the outbreak of hostilities in the Gulf, it has become all the
more imperative to improve the efficiency of PSUs. (________). The
budget deficit is likely to remain uncomfortable apart from the
precarious balance of payments position. Transport will be affected
and
the economy may move into stagnation if there is no early end to the Gulf war.
(1) Iraq is unlikely to be able to supply oil for quite some time to come.
(2) India.s oil import bill has already become burdensome.
(3) PSUs have been proving to be white elephants for the economy.
(4) India has been caught in the cross-fire of the Gulf war.
option 2 --
it is said that "India's oil import bill has become burdensome" which
is followed by "the budget deficit" which is actually the result of
increase in import bill.
PC 4
Management and leadership are two words that are considered synonymous
but describe two different concepts. According to the dictionary,
management is the act, manner or practice of managing; handling,
supervision, or control; leadership is the capacity or ability to
lead. ________________________________
a. Essentially, management is "the process of working with people and
resources to accomplish organizational goals".
b. Not only that, management is a theory and a way of doing business.
c. In many organizations, management is a job description; leadership
is a positive trait.
d. For an organization to be successful, management should be
exercised cautiously.
option c
PC 6
Nonprofit organizations depend on two resources to fulfill their
missions. One, of course, is money. The other resource – just as vital
but perhaps even more scarce – is leadership. Indeed, qualified
leadership candidates may be even rarer than six-figure donors.
_________________
1. Today, many nonprofit organizations struggle to attract and retain
the talented senior executives they need to convert dollars into
social impact.
2. During the next 10 years, the nonprofit leadership deficit will
become impossible to ignore
3. As one highly respected executive director recently observed, "If I
have the choice between spending time with a $100,000 donor or a
potential candidate for a senior role, hands down it's the candidate."
4. Searches for chief executive, operating, and financial officers
often turn up only one to three qualified candidates, compared with
four to six for comparable private-sector positions.
5. Many donors are least bothered where their donations are used.
3
PC 7
The fundamental sea change in this decade is the opening of developed
economies' markets to the commoditizing influence of developing
economies like India and China. In response, companies jumped to
innovation. But what you really have to do to fight commoditization is
create sustainable differentiation, which means your competitors
cannot or will not copy you. Innovation, which creates sustainable
differentiation, is what you want. What most companies do, and why you
have the feeling that they're just talking about it, is they innovate
but they do not achieve sustainable differentiation. __________
1. Yes, they're spending a lot on research and development, but at the
end of the day, they are not substantially differentiated from their
competitors.
2. The issue has to do with, are you innovating for something that's
core or context to your business model?
3. Instead of concentrating on a few bold ideas that could
revolutionize their companies, most firms put their resources in too
many places, often creating product enhancements that don't actually
enhance the bottom line.
4. They don't drive a particular dimension of their business so far
down the road that their competitors cannot or will not follow—and
that is the gold standard.
5. Enhancing the bottom line requires a market driven approach to innovation.
ANS -1
PC 8
What should be the focus of R & D effort for the electronics industry?
The Central Research Laboratory (CRL) of BEL in Bangalore
and the Electronics Research and Development Centre (ERDC) in
Trivandrum appear to vary in perception. (________). It does not
engage itself in project development, but only works on .enabling technologies..
(1) The BEL laboratory.s focus is basically on communications
technology and it is working at the front-end of this.
(2) Nobody seems to be quite clear about what the focus of BEL.s R & D
should be.
(3) The ERDC seems to be duplicating some of the R & D work already done by BEL.
(4) The BEL engages itself in needless .back-biting. of the work done
by the ERDC.
ANS 1
PC 9
Resources are in severe crunch, first and foremost. With its capital
structure consisting of equity and loans from the Government
and public sector undertakings in the ratio of 54 to 46, the plant is
naturally expected to service a large debt component, an uphill
task. (________). Its cost overruns are such that the cost estimate
with 1990 first quarter as base is Rs.7,850 crores. The expenditure
since its inception is Rs.6,442 crores.
(1) The management seems to be unable to reconcile itself to the task
of taking the necessary steps towards overcoming such a
stiff proposition.
(2) In steel plants abroad, the debt component during the set-up stage
is closer to a more manageable 25 per cent.
(3) The management has been asking for a restructuring of its capital
base with an increase in the equity component to 70 or 80
percent so that its debt burden will be lightened in its formative years.
(4) It is certainly not too much to expect that the management should
have taken this into consideration at the time of setting up
the project.
ANS 4
PC10
Drug addiction is a serious worldwide problem with strong genetic and
environmental influences. So far different technologies have revealed
a variety of genes and biological processes underlying addiction.
However, individual technology can be biased and render only an
incomplete picture. Studying individual or a small number of genes is
like looking at pieces of a jigsaw puzzle - only when you gather most
of the pieces from different places and arrange them together in an
orderly fashion do interesting patterns
emerge.________________________
aThey made this gene atlas freely available in the first online
molecular database for addiction, with extensive annotations and
friendly web interface.
bAssembling the pieces of evidence together, the authors identified 18
molecular pathways that are statistically enriched in the
addiction-related genes.
cThey then identified five pathways that are common to addiction to
four different substances.
dA team, led by Liping Wei, collected items of evidence linking genes
and chromosome regions to addiction based on single-gene strategies,
or genetic studies.
eThese common pathways may underlie shared rewarding and response
mechanisms and may be targets for effective treatments for a wide
range of addictive disorders.
D
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